CASCAID is a new initiative that brings the asset management community (and friends, family and connections) together to raise £1million for Cancer Research UK in 2017. Spearheaded by 100 individuals from around the industry, the campaign will encompass fundraising activities throughout the year, from abseiling to marathon-running, darts matches to cycle rides. Events will be on an individual basis, within teams, on a company level and across the industry. The plan is to get everyone raising money in lots of different ways. It’s like our industry’s version of Comic Relief!

CASCAID is led by 100 Ambassadors, listed here. Our Ambassadors are drawn from a range of fund management, wealth management, advisory and supporting firms. Fund managers, research analysts, fund selectors, advisers, CEOs and senior distribution professionals are all involved, working together to raise money for a great cause.

Whilst our primary goal is fundraising for CRUK, we also hope to bring the industry together to network, socialise and have fun, all in a compliance-friendly way. We’ll get together for events like the Marketing Mix, the Walk-and-Talk Night Walk our two Gala Dinners and lots more. It’s a great chance for us all to spend time with clients, peers, colleagues and friends, with each and every occasion helping to beat cancer, sooner. Please contact charity@mipagency.com if you’d like further information.

Of course, we recognise that most individuals and companies already have significant charity commitments. CASCAID is not about replacing these – it’s about achieving more. Let’s get together to do a little extra.