CASCAID is a new initiative that brings friends and colleagues from around the asset management community together to raise money for Cancer Research UK in 2017. Our original target was £1 million – we smashed through this in June 2017 so are now aiming to achieve £2 million by 31st December.

Spearheaded by 100 individuals from around the industry, the campaign encompasses fundraising activities throughout the year, from abseiling to marathon-running, darts matches to cycle rides. Events are on an individual basis, within teams, on a company level and across the industry. The plan is to get everyone raising money in lots of different ways.

CASCAID is led by our Ambassadors, listed here. Our Ambassadors are drawn from a range of fund management, wealth management, advisory and supporting firms. Fund managers, research analysts, fund selectors, advisers, CEOs and senior distribution professionals are all involved, working together to raise money for a great cause.

Whilst our primary goal is fundraising for CRUK, we also hope to bring the industry together to network, socialise and have fun, all in a compliance-friendly way. We’ll get together for events like the Marketing Mix, the Walk-and-Talk Night Walk our two Gala Dinners and lots more. It’s a great chance for us all to spend time with clients, peers, colleagues and friends, with each and every occasion helping to beat cancer, sooner. Please contact charity@mipagency.com if you’d like further information.

Of course, we recognise that most individuals and companies already have significant charity commitments. CASCAID is not about replacing these – it’s about achieving more. Let’s get together to do a little extra.