CASCAID’s focus is raising £1 million for Cancer Research UK, the world’s leading cancer charity, dedicated to saving lives through research. The charity supports research into all aspects of cancer through the work of more than 4,000 scientists doctors and nurses. By being part of CASCAID, you are funding pioneering work into the prevention, diagnosis and treatment of cancer.

Where there is an exceptional reason for a fundraiser to also support another charity (for example our US fundraisers preferred to give to a US cancer charity) then this might be facilitated by CASCAID. However, this is very much the exception and the figures will be shown separately in our totals and are over and above the target of £1m for CRUK.

We’re working with VirginMoneyGiving. To set up a fundraising page, it’s best to access the VMG page via this CASCAID website, so that it automatically tags your funds as being part of CASCAID. If you need to access the VMG page directly, go to www.vmgiving.co/CASCAID (please note that it is case sensitive). You’ll see all our fundraisers at the bottom of the page.

Please take a look at our step-by-step guide to setting up your CASCAID fundraising page.

To set up a fundraising page, click on START FUNDRAISING.

To donate yourself, click GIVE NOW.

If you would like to donate by cheque, please make cheques payable to Cancer Research UK and send them to MiP (please email us to let us know a cheque is on the way).

You can also donate by text: text GIVE10 70200. Please see T&Cs at the end of this website.

CASCAID is just a brand name, so please don’t make cheques payable to us. Cheques should be made payable directly to Cancer Research UK. You can give them to MiP to pass on to CRUK. These amounts will be added on to our “totaliser” by VirginMoney, so that we keep track of everything.

In brief, yes !  The agencies involved are not charging for their time. This is not a commercial project – it’s all about raising as much as we can for CRUK. MiP is organising and coordinating all the activities, particularly the industry-wide events. All our time is pro-bono; including organisation, design, video and web work.

With some events, there are costs involved. For example, the gala dinner involves paying venue hire and catering costs. We will be very clear what these are, so you know how much of your contribution goes to charity.

VirginMoneyGiving is our fundraising platform. They are a not-for-profit organisation. As with all similar organisations, they take a very small fee from donations to cover their costs. We specifically chose VMG because they take a smaller margin than their competitors.

Please speak to Helen at MiP (helen.wagstaff@mipagency.com). They will pass on CRUK’s bank details so you can pay it straight into their account.

CASCAID is led by our 100 Ambassadors. See the Ambassador page for details. But it’s not exclusive !  We want everyone in the industry to get involved in some way. If you’ve got any ideas for fundraising, talk to one of the Ambassadors at your company or chat to MiP.

CASCAID is an asset management initiative that brings our industry together. We would also love it if friends and family get involved, particularly in big events.

Please email charity@mipagency.com with any queries. Please note that we’re managing CASCAID in our spare time, so we may not be able to get back to you immediately. If anything urgent crops up, please call the office on 020 3004 4470.

We wanted a charity that we felt would mean something to a wide range of people in the industry. It’s a charity that is close to a lot of people’s hearts, as so many of us have lost loved ones or have friends and family who are cancer survivors. We also felt that research resonated with our industry.

At the moment, CASCAID is a one-year-only deal. It’s been hard work just getting this far !  But if it all works well, we may consider carrying it on into the future and will make a decision then on which charity to support.

Gift Aid is a great opportunity to make donations work harder.  It boosts the value of a giving to a charity by 25%. So take every opportunity to claim Gift Aid that can be claimed.  But sometimes it can be claimed on income that is not eligible for Gift Aid such as collections and where something is gained in return for a payment – like an entry fee to an event. We suggest that any fundraising material you produce encourages claiming Gift Aid to maximise the income raised by your event.  But it is a good idea to make sure that you are aware of income that should not be subject to a Gift Aid claim. If you have any questions please do get in touch.

Just because an event is in aid of a charity it does not mean that you can forget about VAT!  It all depends on who is holding it.  If it is being run by a business that is registered for VAT  then VAT will be due in the accordance with the normal VAT rules. Even where an event is organised by a group set up for that purpose VAT registration might be needed if the income raised, other than as donations,  exceeds the VAT registration threshold (currently £83,000).  If you are in any doubt please do get in touch.

All fundraising must be “legal, open, honest and respectful”. Please ensure that you treat donors fairly without placing pressure on them to donate, and let CRUK know in the (hopefully unlikely!) event that you receive any complaints in relation to your fundraising. If you are organising a fundraising event, health and safety should be your top priority. Finally, please ensure that all monies raised from your activities is passed quickly and efficiently to CRUK.