The Henderson sales & marketing team have a challenge with a difference. They are making their way round the 14 miles round the London Monopoly board, stopping at key points along the way to undertake silly challenges, as dictated by their sponsors. They have agreed to do anything their sponsors ask: flashmob dancing, performing a song, human statues, fancy dress…..anything goes.
In true Monopoly style, sponsors can also buy the squares and have their logo appear on the board. What an imaginative idea.